About Us
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Established in 2014, Innovative Ideas Ltd is a dynamic company dedicated to the import and distribution of Nutraceutical and Dermo-cosmetic products.
From its inception, the company has experienced steady growth, propelled by a committed team and an expanding network of medical professionals and pharmacies.
Today, with a robust infrastructure and a footprint spanning over 150 pharmacies across the island,
we continue to uphold our commitment to excellence and innovation in serving our clientele.
Our motto Empowering Success, Nurturing Growth.
Our
Mission
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At our core, we are driven by a passion for health, beauty, and fitness, pioneering innovation in our industry.
Our mission is simple yet profound: to make health, beauty, and fitness accessible and sustainable for all, empowering individuals to lead fulfilling lives.
Our
Vision
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Our vision transcends mere commerce; it’s a bold journey of transformation and empowerment.
As visionary entrepreneurs, we dare to dream and act, driven by a relentless pursuit of excellence.
We specialise in uncovering and refining hidden potential to create a lasting impact.
OUR VALUES
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Innovation
At the heart of our company lies a commitment to innovation; we are dedicated to continuously seeking the latest advancements and best products to enhance our offerings, staying at the forefront of our industry and delivering innovative solutions that positively impact the lives of our customers and the community, priding ourselves on our proactive approach to staying ahead of the curve, always striving to improve and enhance our products and services.
Integrity
Integrity forms the foundation of our actions, guiding us to uphold the highest ethical standards in all endeavours. We prioritise trust and transparency, consistently doing the right thing even when faced with challenges. Our steadfast dedication to honesty and integrity fosters strong relationships with customers, partners, and employees.
Excellence
Excellence is ingrained in everything we do, setting the benchmark for quality and service. We continuously strive for perfection, pushing boundaries to exceed expectations and deliver unparalleled experiences to our customers.
Agility
In a rapidly changing landscape, agility is key to our success.
We embrace agility as a fundamental value, enabling us to swiftly adapt to evolving market dynamics and seize opportunities.
Our agile mindset empowers us to navigate challenges, respond to customer needs, and drive continuous improvement, ensuring we stay competitive in a dynamic environment.
OUR TEAM
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Our motto Empowering Success, Nurturing Growth.
Sookrit M.S Hulloowan
Managing Director
Vidooshi Hulloowan
Pharmacist
Sundy Mamode
Admin Officer
OUR MILESTONES
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2014
Humble Start
3 products from SFI USA.
Introduction of 1st live probiotics strain on the market
2015
First step in fitness supplements
ANS Performance Products
2018
BetterYou
Launch of the first sublingual vitamin range and transdermal
Magnesium on the market
2019
Dermedic
Taking our share on the competitive dermo-cosmetic sector in Mauritius
2022
Bodyography
Introduction of the first high end color cosmetics in pharmacies
2023
Dermoxen
High quality intimate cleansers with the only intimate cleanser for MEN on the market
OUR MILESTONES
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Retail Ventures: Shaping the future
2024
Innopharma Pharmacy
CUREPIPE
Manhattan Shopping Complex,
Curepipe
Transphorm Pharmacy
EBÈNE
Shell Petrol Station,
Ebène
Pharma Spa Pharmacy
ROSE HILL
Le Windsor Complex,
Beau Bassin Rose Hill
As part of our transformative journey, we have proudly acquired these pharmacies, each representing a milestone in our vision for health and wellness. These locations are undergoing a dynamic rebranding process to reflect our commitment to innovation, excellence, and community care.
Together, they symbolize our dedication to revolutionizing healthcare accessibility and delivering an elevated experience that inspires trust and well-being for all.
CUSTOMERS TESTIMONIALS
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“Working with Innovative Ideas has been an absolute pleasure. Reliable, professional and dedicated, Innovative Ideas truly stand out as a trusted partner.”
Rouhana Teck Yong – ForMe Commercial Executive
“Since the beginning of our collaboration in 2016, Innovative Ideas has been an esteemed business partner for MedActiv. Throughout the years, we have been pleased to witness their growth and the continuous expansion of their product portfolio. We are proud to partner with a company that values excellence, and look forward to this continued collaboration.”
